Choose a Location
When considering the use of bulletin boards or display space, begin by considering the needs to be communicated. Consider the types of activities that take place in that area and the potential audience it already commands. Make sure the intended purpose fits the location of the display space. If you are not limited to using an existing bulletin board in a particular location, consider this:
Vertical surfaces such as partitions, doors, or walls make the best display space. Walls permit creative use of additional adjacent space such as tabletops and bookcases, building interest from the floor up. A hallway may be an excellent location. Hallways often have plenty of wall space that can become more interesting with the addition of bright color. A curve or dead end in a hallway can draw people’s interest as they approach the space. Reception areas, classrooms, lounges, and parlors make excellent locations when a display follows the décor and purpose of the area.
Attract Attention
Location alone doesn’t compel anyone to look at a display.
Add Contrast
- In a dark location with lights
- In a drab location with color
- In a plain location with texture
Design the Display
Use
- Short words
- Simple concepts
- Large, easy-to-read type
- Photographs
- Alliteration, rhymes, repetition
Appeal to
Convey One Clear Message
Remember to
- Keep it simple
- Use more images than words
- Choose one color for emphasis
- Attain balance without symmetry (two or more small elements can balance one large one)
- Use perspective, angles, and color to draw vision to the most important component of the display
- Keep copy at eye level
Give the Viewer a Clue to the Desired Response
The viewer should grasp the purpose of the display—for example:
- Give money for a specific purpose
- Write a letter
- Pray
- Prepare for worship
- Participate in an upcoming event
- Volunteer to provide a service
Here are some unambiguous messages:
- SHHHH
- SLOW
- $$$$$ Needed
- Teachers Needed
- Potluck Tomorrow!
- Special Service Tomorrow
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