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04104
February 24, 2004

Sales brisk for 2nd Mission Yearbook for kids

More than 18,000 copies have been sold since November release

by Evan Silverstein

 
             
 

LOUISVILLE — The 2004 edition of the Children’s Mission Yearbook for Prayer & Study is a runaway best-seller.

Presbyterian parents and educators have snapped up 18,500 copies of the book since its release in November.

 
             
 

The first version of the annual, for 2003, flew off the shelves, selling more than 20,000 copies by this time last year.

Clearly, that was no fluke.

The 112-page second edition, whose target audience is children in grades 3-6, is chock full of stories and facts about the Presbyterian Church (USA) and its mission around the world, and loaded with suggested hands-on, mission-related activities for kids.

   
             
 

"They are going well — extremely well," Deborah Haines, the book’s editor, said of this year’s sales. “I think it’s popular because it’s providing a resource for students in an age group that have not had access to information about the mission of the church in quite the same way.

“It’s the illustrations. It’s the international mission stories. ... It’s the action component.”

Sales of last year’s edition of the Children’s Mission Yearbook prompted Mission Education and Promotion officials to order up a second printing, then a third. In all, the yearbook sold 23,000 copies.

“We sold out completely,” Haines said. “Not bad for a first edition.”

The editor said only one printing is anticipated for the 2004 edition because more copies were printed in the first run.

Haines said work has already started on next year’s edition.

The book is divided into 53 two-page spreads, one for each week of the year. Each spead includes information about one domestic presbytery and one overseas mission locale. Also included are scriptures and prayers, games and puzzles, activity ideas and recipes for dishes such as Pisang Goreng (fried bananas), a popular dessert in Singapore. There are helpful facts and figures about the nations where Presbyterians are at work in mission.

Adults are using the yearbook, too.

“Actually, a lot of the people who are learning from the Children’s Mission Yearbook are adults and new members,” Haines said. “A lot of congregations are giving the book to new members, not just to children.”

Such is the case at 475-member Fort Street Presbyterian Church in Detroit, MI, where Dana Hansen, director of Christian education, has found the publication “invaluable” and calls it “one of the best things that’s come out of the Presbyterian Church.”

Hanson said she encourages families to use the yearbook as a daily devotional, and includes excerpts from it in the congregation’s bulletins and newsletters. She also uses it in Sunday school classes and in youth fellowship sessions.

“It’s a Christmas present,” Hansen said. “... The new people who come into the church with children and begin to attend regularly, they receive one. The children like it. They refer to it. It’s very, very good stuff. It is becoming our tradition.”

The yearbook also is incorporated into the 2004 We Believe intergenerational summer curriculum, Christ’s Command: Go into the World.

To order the Children’s Mission Yearbook for Prayer & Study, call Presbyterian Distribution Service (toll-free) at (800) 524-2612 and ask for PDS #70-612-04-451. Or place an order online at www.pcusa.org/marketplace.

 
             
             

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