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Adult New Member Survey
Profile of a Typical New Member
There is great diversity among new adult members of Presbyterian
churches. However, if a portrait of a typical new member could
be painted, it would include the following characteristics:
- The typical new church member is a white female.
- She is 44 years old and married with children.
- She is new to the community, employed, and has a college
degree.
- Her household income is between $30,000 and $80,000.
- She was not raised Presbyterian, but was baptized in some
church before age 18.
- Her husband was also not raised Presbyterian.
- Her husband is also a member of the church, and they regularly
attend worship services.
- She lives in a city or the suburb of a city.
- She lives within 4 miles of the church, and it takes her
15 minutes or less to drive to the church.
Remember that there probably is no individual new member who
matches all of these traits and that most new members differ
from this profile on one or more of these characteristics.
New adult members of Presbyterian churches (who joined in 1995
and 1996) are different from current members of the denomination
overall in several significant ways. First, new adult members
of Presbyterian churches are younger than current members. The
median age for current members is 51 years, while for new adult
members it is only 44. New members are also more likely than
current members in general to be new to their communities. New
members are three times more likely than current members to
have moved to the state where they currently live in the last
five years. In fact, 42% of new members moved to a new house
or apartment in the last 12 months, and one in five began a
new job in the last 12 months. (See following figure.)

The typical new member is married with children in the home.
One in four has children under the age of 6 years. The majority
of married new members report that their spouse is also a member
of the congregation. If they are single, they are much more
likely to be divorced than current members, who are more likely
to have been widowed.
The median annual income of new members is between $60,000
and $70,000. About eight in ten report that they make regular
contributions to their church. The average per member amount
of gifts given in the prior year is about $1,600.
About half of all new members are Republicans, and one in four
are Democrats. New adult members are likely to be college-educated
and to live in a city or a suburb of a city. The majority live
within four miles of the church. The typical travel time between
home and church is fifteen minutes or less.
While two-thirds of new members were not raised as Presbyterians,
almost all (89%) were baptized as infants, children, or teenagers.
Only one-third became new members by transferring their membership
from another Presbyterian congregation. Another 20% became new
members by transferring their membership from a congregation
of another denomination. These two groups of new members-- "congregational
switchers"--are similar in some ways, but different in others.
Presbyterian "switchers" are more likely to be newcomers in
the community and to have looked for the PCUSA affiliation in
their search for a new church home. Switchers from other denominations
are more evangelical than PCUSA switchers in their beliefs.

Almost half of all new members joined by profession of faith
or reaffirmation. Only 7% of new members had no prior church
affiliation. About three in four new members participated in
a new members' class or an inquirers' class.

New adult members are less likely than current Presbyterian
members to read the Bible privately or with family and friends.
One-half of new members never attend Bible study groups. However,
they are more likely than current members to pray with others--almost
one-third report that they pray with one or more persons on
a daily or near-daily basis.
When new adult members were asked about the factors that were
important in their search for a church home, three factors outdistanced
the rest: (1) a church that is warm and friendly to visitors;
(2) a church with a pastor they can relate to; and (3) a church
where they can experience the presence of God. They are also
asked what most impressed them on their first visit to their
congregation and made them want to return for a second visit.
Three factors were mentioned most frequently: (1) the friendliness
of the members; (2) the quality of the pastor's sermon; and
(3) the overall worship service experience. Combined, these
results suggest that people join churches where they find what
they are looking for.

What was relatively unimportant as people looked for a new
church home? Four factors appear to be irrelevant: (1) the size
of the congregation; (2) the accessibility of the building for
persons with disabilities; (3) the racial/ethnic diversity of
the congregation; and (4) being a Presbyterian congregation.
The majority of new members "shopped" for a new church, with
most visiting at least two other congregations. Those who initially
visited a congregation because they knew someone in the church
(e.g., family member, friends) were less likely to have shopped
around first at other congregations. Any type of follow-up contact
made by the congregation (e.g., letter, phone call, visit) was
important as new members considered church membership. The findings
indicate, however, that a visit from the pastor was more effective
than other types of contact 41% of new members who were visited
by the pastor indicate that that visit was the most important
factor in their decision to return to the church for a second
time.
New Members & All Members Differ from U.S. Population
Despite noticeable differences between adult new members and
the PCUSA membership as a whole, on most social and demographic
characteristics the new members look more like other Presbyterians
than like the overall population of adults in the United States:
|
PCUSA Adult
New Members
|
All PCUSA
Members
|
Adult
Population
of the
United States
|
| Median age |
44 years |
55 years |
45 years |
| Female |
64% |
61% |
56% |
| Currently married |
81% |
71% |
48% |
| Ever-divorced (if ever-married) |
26% |
18% |
38% |
| Avg. household size |
2.8 persons |
2.6 persons |
2.5 persons |
| Living alone |
13% |
15% |
26% |
| Political
preference |
| Democrat |
27% |
25% |
46% |
| Independent |
17% |
17% |
16% |
| Republican |
53% |
55% |
37% |
| Other |
3% |
3% |
1% |
| Formal
education |
| Non H.S. graduate |
2% |
3% |
17% |
| High school grad |
15% |
12% |
29% |
| Some college/college grad. |
58% |
60% |
45% |
| Graduate degree |
25% |
24% |
9% |
| Annual
family income |
| <$30,000 |
14% |
22% |
47% |
| $30,000-$59,999 |
33% |
34% |
23% |
| $60,000+ |
53% |
44% |
30% |
Why do Presbyterians in general look so different from the
U.S. population? Many factors play a part, but the greatest
by far is the drift of young adults away from the church over
the last 30 years. While some have returned, many have not.
As a result, the membership of the church is not only older,
on average, than the U.S. population, but many trends in the
larger society that have become more common among younger adults
over the last generation (e.g., increasing divorce, men and
women living together outside of marriage) have disproportionately
bypassed the church. Since this relative dearth of younger adults
has occurred during a period when birth rates in general have
declined from their peak "baby boom" years of the late 1950s,
we have fewer young adults having fewer babies than was true
a generation ago. One consequence is the steady net membership
loss among Presbyterian churches over the last 30 years. Furthermore,
the social and demographic momentum of these changes will make
it difficult to reverse membership decline.
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